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Inns and Public Houses

Fortune of War (new): Arterial Road, Laindon


Fortune of War - Laindon Fortune of War - Laindon Fortune of War - Laindon
Location: Arterial Road, Laindon
Photographer: Bix
Year of photo: 24/10/2002
Copyright: Basildon History Online
Comments:
Location: Arterial Road, Laindon
Photographer: Bix
Year of photo: 24/10/2002
Copyright: Basildon History Online
Comments:
Location: Arterial Road, Laindon
Photographer: Bix
Year of photo: 27/11/2002
Copyright: Basildon History Online
Comments:
Fortune of War - Laindon Fortune of War - Laindon
Location: Arterial Road, Laindon
Photographer: Bix
Year of photo: 27/11/2002
Copyright: Basildon History Online
Comments:
Location: Arterial Road, Laindon
Photographer: Bix
Year of photo: 12/10/2003
Copyright: Basildon History Online
Comments: The Fortune of War during demolition.

Opened in 1925 as the Fortune of War Hotel by brewers Ind Coope, it was built to replace an earlier pub, also called the Fortune of War and now a vehicle wheel specialist, that still stands in Wash Road (West) at the junction with Noak Hill Road.

In March 1925 the A127 London - Southend Arterial Road opened and with it came the business potential from the expected increase in passing traffic. The Fortune of War Inn was already in a good long established location adjacent to the Dunton and Billericay roads but the present building, lacking in size and potential, and, given its location was obviously not considered good enough to take advantage of the new road. Sometime during 1922 or early 1923 land was secured close to the north east corner of the soon to be High Road crossroads in a prime location* on the Southend bound side of the then under construction road and in April 1923, in anticipation of the eventual completion of the 'new' Fortune of War, the licencee, Mr. Francis Tubb, made an application for the removal of the current licence to the new building. The application which although receiving no opposition was not taken up for reasons unknown and in January 1925 after the building had been completed Ind Coope made an Order for the removal of the licence, which again was granted and its most likely the new Fortune of War Hotel opened soon after, and possibly before the completion of the A127.

The anticipated custom from day trippers on charabanc outings to Southend 'stopping-off' for refreshments did materialise ensuring its popularity for many years.

In 1968 the pub was refurbished by Ind Coope at a cost of £25,000. The landlord at the time, Mike Liddle, was known to take part in the annual publican's chariot race to the Crown Inn at Langdon Hills. During this time the pub had a restaurant known as the Clan Room and Steak Bar.

Years later in April 1983 the pub became known as The Hustlers, but this proved unpopular and by January 1985, following a 400 name petition to brewers Ind Coope, one of its bars was renamed 'The Fortune'. By 1996 the name Fortune of War once again adorned an outer wall though in its final years to closure the pubs' name was shortened; being known as The Fortune.

In the 2000s the land value of its location far outstripped its profit margin and rumours soon began to circulate about a possible closure and redevelopment. This was soon confirmed by owners Mitchells and Butlers Brewery Co. and the public house called last orders for the final time on Monday 25th August, 2003. Demolition took place soon after from around mid September to mid October 2003.

The site was then redeveloped by Barratt Homes in a new housing scheme known as Saxon Walk comprising one and two bedroomed apartments and nine houses. These became available to purchase during 2004 when the area was named Walnut Close.

During the late 1930s the Arterial Road was converted to duel carriageway and around this time the A127/B1007 Laindon crossroads was upgraded to a roundabout, which appropriately took the name of the adjacent public house. Despite the loss of the pub, the roundabout, which has been closed to right turns since 1995, is still referred to as the Fortune of War.

The first licensee was Francis Frederick Tubb, who was also the final landlord of the old Fortune of War Inn.

Publicans in the 1960s:

Jean and Dickie Dark
Mike Liddle

Page added: 2003

Text researched and written by William Cox, 2005 with revisions 2008.
Copyright © 2005, 2008, B. Cox - Basildon History Online. All rights reserved.

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